It all started with me
I started my winery because I wanted to show the world I wasn't just any
ordinary corporate CEO. I wanted to prove I was sophisticated, cosmopolitan,
genteel, and capable of spending 18 million bucks for ego gratification. One hundred-fifty years
ago I might have bought a cotton plantation. But how many society columns would cotton get me
into these days?
Behind every great wine
is a great winemaker
At my winery, it's me. Experienced? Damn right!
I once had the biggest wine cellar in Beverly Hills.
I've got an assistant, too. Some young enologist fresh out
of UC Davis. I bought him cheap. It's a buyer's market.
The wine and nature are one
There's nothing quite like the deep, sensual colors of rich, dark soil.
Or the inspiring sight of thousands of tender vines, alive and bursting with growth.
I like to watch them from my swimming pool up on the hill. It's cleaner up there.
It's the people behind our wine that make
At Chateau L'Ego we use foreign people.
They're cheap. If they weren't, we'd really
have to stick it to our customers.
Take my wife's recipes....Please
My wife's name is Muffy. People have been commenting about
her cooking for years. When we're entertaining wine writers and other freeloading dignitaries
at our simple vineyard manor, Muffy often gives the cooks the night off and surprises
our guests with her processed cheese crullers. You'll find Muffy's recipes in our
quarterly four-color newsletter and on the back of every bottle of our wine.
Another secret of great wine
My wines are aged in fancy French oak barrels
that cost me 850 bucks apiece. The enologist kid
told me to buy them. They'd better be good.
The more you know about wine, the less likely you are
to be reading this.
So there's no sense in confusing you with talk about tannins, acids,
residual sugar, diacetyl, malolactic fermentation and the rest of that technical bullshit.
Just take my word for it. My wine's good.